Data caps must die: How Google and Microsoft's cloud gaming ambitions could conquer ISP greed


March 24, 2019



Now that Google Stadia and Microsoft XCloud have been unveiled at the Game Developers Conference in San Francisco, it’s safe to say cloud gaming has arrived, promising a future where content will be streamed to smartphones over high-speed Wi-Fi and 5G.

But if these services are to flourish, something else must die: the data caps ISPs impose upon most consumer Internet service plans. No one ever liked these limits except the ISPs. Now that major tech companies have some skin in the streaming game, data caps may finally have too many enemies to survive. 

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