Google is tired of Chromebooks being ignored by laptop buyers. While the lightweight, low-cost convertibles have made serious inroads in schools, most people still see their laptop buying options limited to just two choices: Mac or PC. But Google is making it cheaper and more compelling than ever to consider a third.
In a new ad campaign, Google is positioning Chromebooks as full-scale PC alternatives with benefits many people might not realize. The 60-second ad shows various error and slowdown messages with the following words: If you want virus protection, all-day battery, automatic updates, less charging, more battery life, quicker starts, faster loading, less lag, a new kind of laptop, you Chromebook.