Google takes on Apple, Windows with Chromebook attack ad as Amazon slashes Pixelbook prices


July 31, 2018



Google is tired of Chromebooks being ignored by laptop buyers. While the lightweight, low-cost convertibles have made serious inroads in schools, most people still see their laptop buying options limited to just two choices: Mac or PC. But Google is making it cheaper and more compelling than ever to consider a third.

In a new ad campaign, Google is positioning Chromebooks as full-scale PC alternatives with benefits many people might not realize. The 60-second ad shows various error and slowdown messages with the following words: If you want virus protection, all-day battery, automatic updates, less charging, more battery life, quicker starts, faster loading, less lag, a new kind of laptop, you Chromebook.

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